Dec 192009

So you have some big project due, or you’re just trying to do some casual research, and you can’t find what you’re looking for. If you consider the titles of articles and the names of web pages, you’ll realize they tell what the content is about. The titles don’t pose a question as some searchers tend to do. If you’re looking for information on TVs, for example, and you don’t know anything about the new HD TVs, and want to learn more, try thinking of what a helpful article might be named, and search for that.

Ex. “HD TV buying guide” vs “Best HDTV”
Ex.  “SD vs HD” vs “whats the difference between HD and SD”

As you can see, the first query in each example is telling the search engine what you want, where as the second ones are asking it a question. In the 1st example, 2nd query, you’ll be exposed to tons of advertising and biased opinions from many sources (although there are plenty that run tests as well). The 2nd example, 1st query, may even get you a nice table showing you a side-by-side of what’s different.

Next time you search, try telling it what you want instead of asking, it’s only a machine. (You don’t ask your TV to turn on, or your microwave to reheat food, you tell it to)

Google – Tell it – Ask it
Bing – Try both
Yahoo – Tell it